About

We don’t do safe. We don’t do subtle. We create clothes that say what everyone’s thinking—but won’t say out loud.

This brand is for the ones who refuse to blend in. The ones who walk into a room and own it. The ones who know that confidence isn’t a choice—it’s a lifestyle.

Our designs aren’t just words on fabric. They’re a statement. A challenge. A mindset. Whether it’s "We don’t talk feelings at 4AM" or "Hard to be humble when you’re at your best," every piece is made to provoke, inspire, and disrupt.

Love it or hate it, you’ll never ignore it. But people's opinion's are not our size. 

Welcome to the brand for those who speak without saying a word.